Books By Britt...

It Takes a Prophet To Make A Profit

Through a lively combination of anecdotes and examples, It Takes a Prophet to Make a Profit analyzes the seismic shifts that have been happening in the American marketplace, identifying the forces behind these changes and showing how savvy businesses can find creative ways to attract and keep customers. The trends range from changes in our society (Trend #2: The Gap Is Widening Between the Haves and Have-Nots) to changes in our psychology (Trend #6: Consumers Are Reluctant to Pay "Full Retail") and culture (Trend #12: Gaming Casinos and Lotteries Have Joined America's Mainstream).

Beemer and coauthor Robert Shook discuss which trends are likely to have lasting impact and how they relate to each other (for example, Trend #11: Today's Consumer Wants Brand Products is a direct result of Trend #1: Consumers Have Less Discretionary Time), and offer concrete and practical suggestions. For example, to take advantage of Trend #7: More Americans Are Caring for Their Aging Parents, the authors suggest different ways in which businesses can cater to caregivers who are especially pressed for time and money. Stores can benefit, they say, from starting sales in the middle of the week so that time-conscious shoppers can avoid weekend crowds; travel agencies can offer shorter vacation packages, such as spa visits, as "escapes" that are closer to home; and businesses can target the growing presence of senior citizens online, where company Web sites can offer information or services to help build customer loyalty. Taking similar simple but imaginative steps with any of these fifteen trends can put your business ahead of the competition.

C. Britt Beemer's expertise in successful trend forecasting has worked for clients ranging from Warren Buffett's Berkshire-Hathaway companies to General Electric and other major corporations. In It Takes a Prophet to Make a Profit, business owners and employees alike will find an invaluable resource to navigating the marketplace ahead -- and profiting from it.

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Barnes and Noble

If you like this, check out Britt's critically acclaimed first book, Predatory Marketing based on interviews with 3,000,000 consumers and 50,000 business leaders.

 Predatory Marketing

 C. Britt Beemer with Robert L. Shook

Britt Beemer understands, probably better than anyone else in America today, how consumers think, why they think that way, and what obstacles must be overcome to generate a sale. Clients who follow Beemer's research-based recommendations grow several times greater than their competitors, earning him a reputation as one of America's leading business strategists.

"Predatory Marketing" teaches businesses

1.) How to avoid making the wrong decisions.

2.) How to develop a strategy that works from the beginning.

3.) How to make your customer notice your company.

Most extraordinary is Beemer's central message that the fastest way to increase market share is to attack competitors at their strong points, not their weak ones. In short, if you want to win market share, you have to convince consumers that the major things your competitors do well you can do better.

Founded in 1979 by Britt Beemer, America's Research Group today conducts over 20,000 new interviews each month. The company's success lies in Beemer working closely with clients in formulating successful marketing strategies utilizing specific research completed for the client and also incorporating America's Research Group's vast data resources. Since Britt Beemer personally writes every marketing strategy and performs the client consultations, the number of clients serviced by America's Research Group is limited. America's Research Group can be reached at (800) 723-3253.

"Predatory Marketing" is available in bookstores nationwide or ORDER ONLINE NOW. The book retails for $25, but you can purchase it for $19.99 by ordering online. The price includes shipping.

Britt On Tape


Stuart Varney of CNN's Business Day
  Copyright © 1998 by America's Research Group