- Consumer Mind Reader 1997
- Consumer Mind Reader 1998
- Current Findings
- Mind Reader Index Page



Top Advertising Turnoffs  

1. The ad contains vulgar language.  
2. The fine print is too small to read.
3. The ad sells "sex" instead of the product.
4. No prices are shown.
5. Ad presentation is jumbled and hard to understand.
6. Discounts are not believable (70 percent range and up).
7. The ad does not include a customer satisfaction guarantee.

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Copyright © 1998 by America's Research Group