CONSUMER MIND READER #3
Top Advertising Turnoffs
Copyright © 1998 by America's Research Group
CONSUMER MIND READER #3 | ||
Top Advertising Turnoffs | ||
| 1. | The ad contains vulgar language. | |
| 2. | The fine print is too small to read. | |
| 3. | The ad sells "sex" instead of the product. | |
| 4. | No prices are shown. | |
| 5. | Ad presentation is jumbled and hard to understand. | |
| 6. | Discounts are not believable (70 percent range and up). | |
| 7. | The ad does not include a customer satisfaction guarantee. | |
Copyright © 1998 by America's Research Group | ||