- Consumer Mind Reader 1997
- Consumer Mind Reader 1998
- Current Findings
- Mind Reader Index Page



 Ten Reasons for Weaker Than Anticipated Retail Sales.

1. Americans are saving more.
2. There is nothing new or exciting to buy.
3.  There is fear of crime.
4. Retailers have lowered the quality of merchandise due to price reductions.
5. People are working longer so they have less time to shop.
6. Americans are concerned about their futures.
7. Family debt is a concern.
8. Americans have less disposable income.
9. Americans are taking care of elderly family relatives so they have less time to shop.
10. People are buying more at discount stores, which reduces total expenditures.

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 Copyright © 1998 by America's Research Group