| 
 CONSUMER MIND READER #2 | ||
| How Consumers Rate Their Shopping Habits in 1997 Compared to Earlier Years | ||
|---|---|---|
| Percentage | ||
| 1. | Check product quality before making a purchase | 41.3 | 
| 2. | Look for brands that they trust in advertisements  | 40.5 | 
| 3. | Choose American-made products over foreign-made | 
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| 4. | Try to stick with products they know | 
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| 5. | Shop at discount stores | 
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| 6. | Go for the lowest prices | 37.6 | 
| 7. | Go back to the same store due to time constraints | 
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| 8. | Pay attention to advertising before they begin to shop | 
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| 9. | Use coupons whenever possible | 
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| 10. | Go to a store that sells everything | 
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| Copyright © 1998 by America's Research Group | ||