- Consumer Mind Reader 1997 - Consumer Mind Reader 1998 - Current Findings - Mind Reader Index Page       CONSUMER MIND READER #2
How Consumers Rate Their Shopping Habits in 1997 Compared to Earlier Years
		Percentage
1.	Check product quality before making a purchase	41.3
2.	Look for brands that they trust in advertisements	40.5
3.	Choose American-made products over foreign-made	40.1
4.	Try to stick with products they know	39.3
5.	Shop at discount stores	38.9
6.	Go for the lowest prices	37.6
7.	Go back to the same store due to time constraints	31.2
8.	Pay attention to advertising before they begin to shop	29.1
9.	Use coupons whenever possible	28.5
10.	Go to a store that sells everything	27.7
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	Copyright © 1998 by America's Research Group