- Consumer Mind Reader 1997
- Consumer Mind Reader 1998
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CONSUMER MIND READER #4

What the American Consumer Would Do if He or She Won $100,000

   What Adults Think Percentage
1.
Put the money in savings
52
2. Go on a vacation 42.8
3. Buy a new car or truck 42.2
4. Buy a home 41
5. Pay off credit cards 37.6
6.  Set the money aside for children's trust fund
35.8
7. Invest in stocks
32.3
8. (Tie) Buy new cloths for my family
31.7
9. (Tie) Pay off the home mortgage 31.7
10. Pay off my car loan 29.4
 

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   Copyright © 1998 by America's Research Group