COMPLETE LISTING OF 50 BRAND PRODUCTS FOR LOYALTY STUDY | ||||
Product |
Very Loyal |
Loyal |
Total |
Little/No Loyalty |
| Apparel | 19.56 | 17.47 | 37.03 | 35.73 |
| Automobiles/Trucks | 29.04 | 23.45 | 52.49 | 26.64 |
| Baby Food | 20.86 | 16.07 | 36.93 | 44.81 |
| Bath Soap | 30.64 | 23.25 | 53.89 | 27.74 |
| Beer | 23.45 | 14.67 | 38.12 | 46.31 |
| Bubble Gum | 10.58 | 7.88 | 18.46 | 68.96 |
| Canned Goods | 19.06 | 23.95 | 43.01 | 30.74 |
| Cereal | 20.86 | 22.95 | 43.81 | 34.13 |
| Cigarettes | 24.45 | 13.57 | 38.02 | 49.60 |
| Coffee Makers | 17.27 | 14.17 | 31.44 | 49.40 |
| Coffee | 28.94 | 19.76 | 48.7 | 31.84 |
| Diapers | 18.56 | 13.87 | 32.43 | 52.99 |
| Dog Food | 17.86 | 13.17 | 31.03 | 50.40 |
| Film | 22.46 | 20.66 | 43.12 | 38.72 |
| Furniture | 15.17 | 18.26 | 33.43 | 47.11 |
| Gasoline | 24.45 | 24.85 | 49.3 | 29.34 |
| Hair Products | 30.94 | 19.16 | 50.1 | 30.04 |
| Hand/Body Lotion | 25.35 | 18.16 | 43.51 | 36.92 |
| Health and Beauty Aids | 29.94 | 24.15 | 54.09 | 26.55 |
| Household Cleaners | 21.26 | 22.06 | 43.32 | 35.23 |
| Hunting Equipment | 11.48 | 6.99 | 18.47 | 66.17 |
| Ice Cream | 21.16 | 19.76 | 40.92 | 37.82 |
| Insurance | 32.63 | 19.86 | 52.49 | 27.24 |
| Jewelry | 15.27 | 11.18 | 26.45 | 51.09 |
| Laundry Products | 26.35 | 21.36 | 47.71 | 30.94 |
| Lawn Products | 24.75 | 11.58 | 36.33 | 48.80 |
| Major Appliances | 24.45 | 26.75 | 51.2 | 26.54 |
| Mattresses | 21.86 | 16.67 | 38.53 | 38.72 |
| Mayonnaise | 28.14 | 19.46 | 47.6 | 34.03 |
| Meats | 20.46 | 20.76 | 41.22 | 35.23 |
| Milk | 22.65 | 24.05 | 46.7 | 35.03 |
| Oil | 23.45 | 22.95 | 46.4 | 33.33 |
| Over-the-Counter Medicines/Pain Relievers | 26.35 | 25.55 | 51.9 | 29.04 |
| Paint | 17.96 | 15.17 | 33.13 | 44.91 |
| Peanut Butter | 23.05 | 20.776 | 43.81 | 32.54 |
| Power Tools | 21.66 | 16.87 | 38.53 | 45.46 |
| Shoes | 23.05 | 19.36 | 42.41 | 36.23 |
| Small Household Appliances | 17.07 | 14.47 | 31.54 | 45.11 |
| Snacks/Chips | 22.95 | 18.26 | 41.21 | 36.72 |
| Soft Drinks | 33.93 | 25.25 | 59.18 | 23.65 |
| Software | 15.17 | 15.07 | 30.24 | 49.00 |
| Sweeteners | 18.36 | 15.07 | 33.43 | 42.11 |
| Tea | 21.56 | 21.06 | 42.62 | 38.72 |
| Telephone Equipment | 17.86 | 11.08 | 28.94 | 51.89 |
| Tennis Rackets/Golf Clubs | 11.88 | 8.08 | 19.96 | 63.27 |
| Tires | 23.55 | 18.16 | 41.71 | 37.53 |
| Toilet Paper | 25.95 | 20.46 | 46.41 | 30.34 |
| TV's and VCR's | 24.95 | 23.55 | 48.5 | 31.74 |
| Underware | 20.26 | 15.47 | 35.73 | 42.72 |
| Vacuum Cleaners | 17.27 | 12.38 | 29.65 | 48.80 |