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- - Consumer Mind Reader 1997
- - Consumer Mind Reader 1998
- - Current Findings
- - Mind Reader Index Page
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CONSUMER MIND READER #1
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| Twelve Financial Factors That Cause Consumers to Postpone or Cancel a
Major Purchase ($1,000 or more). |
|
Reason for Response |
Percent to Postpone or Cancel |
| 1. |
(Tied) You owe the IRS. |
52.5 |
| 2. |
(Tied) Your parent(s) need special medical care. |
52.5 |
| 3. |
You just learned your house has termites and needs repairs. |
49.3 |
| 4. |
Your spouse requires diagnostic tests at the hospital, necessitating out-of
pocket payment to cover the insurance deductible. |
41.6 |
| 5. |
Your roof leaks and needs minor repair. |
40.5 |
| 6. |
You need new tires for your car. |
39.8 |
| 7. |
There are rumors about more job cuts at work. |
36.5 |
| 8. |
You made an error in your checkbook and have less money in your account
than you thought. |
36.3 |
| 9. |
Your credit cards are at their limit. |
36.1 |
| 10. |
You need major dental work. |
33.7 |
| 11. |
Your family pet requires expensive veterinary treatment. |
33.3 |
| 12. |
Your child needs braces on his teeth. |
31.5 |
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Copyright © 1998 by America's Research Group |
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