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- - Consumer Mind Reader 1997
- - Consumer Mind Reader 1998
- - Current Findings
- - Mind Reader Index Page
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CONSUMER MIND READER #1 |
The Loyalty American Consumers Have Towards Brand Products
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- Product
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Percent |
| 1. |
- Soft drinks
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- 33.9
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| 2. |
- Insurance
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- 32.6
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| 3. |
- Hair products
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- 30.6
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| 4. |
- Bath soap
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- 30.9
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| 5. |
- Health and beauty aids
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- 29.2
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| 6. |
- Automobiles and trucks
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- 29
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| 7. |
- Coffee
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- 28.9
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| 8. |
- Mayonnaise
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- 28.1
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| 9. |
- (Tie) Laundry products
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- 26.4
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| 10. |
- (Tie) Over-the-counter medicines and pain relievers
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- 26.4
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| 11. |
- Toilet paper
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- 26
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Go to complete list of products studied
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Copyright © 1998 by America's Research Group |
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