CONSUMER MIND READER #6
How Teenagers Are Influenced by Advertising
- Give-aways offering such things as CD's or posters of popular bands
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CONSUMER MIND READER #6 | ||
How Teenagers Are Influenced by Advertising | ||
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Percentage | |
| 1. |
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50.1 |
| 2. | Use of brand names | 49.2 |
| 3. | Use of popular musical groups that appeal to teens | 37.6 |
| 4. | Use of upbeat lyrics in a commercial's music | 34.8 |
| 5. | Promotional events offering reduced priced | 32.4 |
| Copyright © 1998 by America's Research Group | ||