CONSUMER MIND READER #7
Twenty-Five Things Store Appearances Tell Your Customer
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CONSUMER MIND READER #7 | ||
Twenty-Five Things Store Appearances Tell Your Customer | ||
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| 1. | Store pride (Will they take care of me if I have a problem?) | |
| 2. | Store's quality | |
| 3. | Store's selection | |
| 4. | Legitimate sales price | |
| 5. | Financial stability (No gaps in product displays) | |
| 6. | Type of store manager | |
| 7. | Is it worth returning? | |
| 8. | Commitment to a catagory | |
| 9. | My grandfather's store | |
| 10. | Is it organized to save me time? | |
| 11. | Is it worth going in? | |
| 12. | It doesn't match the store's advertising | |
| 13. | This product is a fringe category | |
| 14. | The store sells outdated/used merchandise | |
| 15. | Does the store carry brand names? | |
| 16. | Which products don't sell? | |
| 17. | Is it a store of the future? | |
| 18. | Is this company concerned about my safety? | |
| 19. | The store has great sales | |
| 20. | Is it a national chain or a local independent? | |
| 21. | Does the store's personnel understand the business it is supposedly in? | |
| 22. | Is something happening at this store that's unlike anywhere else? | |
| 23. | Does the store have inventory in-stock for immediate pick-up? | |
| 24. | Is it easy to get in and out of the store (good directional signage)? | |
| 25. | Did the store fulfill its role via its display and demonstration of the product? | |
| Copyright © 1998 by America's Research Group | ||