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CONSUMER SPENDING SHARPLY DECLINES
----Survey Confirms Recession Likely ----
New York, New York, October 19, 2000
For the first time in more than a decade, a consumer survey clearly
reveals shoppers are cutting back on spending. In a new survey conducted
by America's Research Group (ARG), 37.3% of 1000 consumers reported
they are spending less on themselves and their families. 36.0% also
said they are eating out less, while 32.2% are delaying their purchases.
This high percentage strongly suggests that the US economy is on
the brink of a recession.
America's Research Group (ARG) is a full-service consumer behavior
survey research and strategic marketing firm which records consumer
buying patterns for a number of retail clients and manufacturers.
C. Britt Beemer, Chairman of America's Research Group commented,
"We've read a lot of stories about corporate America failing
to meet third-quarter profits these past few weeks, but this is
the first time consumers are telling us they are definitely cutting
back. We keep being told the economy is strong, but the stock market
is in decline, and the retail and e-tail sectors have been hit very
hard. Many national retail chains have seen a precipitous drop in
sales."
Why are consumers cutting back?
- Rising gas prices was the #1 reason cited by 42.9% of those
polled
- 34.3% of respondents said that saving instead of spending has
become their priority
- Shopper ennui has beset consumers as 34.3% said they need nothing
new at the moment
- Consumer nervousness has extended to leisure time. 10.2% said
they were not only taking shorter vacations, but were being more
frugal by using Frequent Flyer points, hotel rewards or credit
card points to make trips less costly, or simply driving
- The Presidential election has had some effect on retail spending.
6.1% said they were worried about the outcome of the race
- Loss of equity in stocks and other investments have 5.7% of
investors polled cutting back on spending because their stocks
have performed poorly this past year
- Loss of equity in stocks and other investments have 5.7% of
investors polled cutting back on spending because their stocks
have performed poorly this past year
"This survey clearly tells us that consumers are nervous,"
concludes Beemer. "They are hearing bad news every day, and
they are now feeling it where it hurts the most-in their pockets.
In my experience, when this happens, it indicates not only that
we are headed for a slow holiday shopping season, but further declines
in retail spending next year."
C. Britt Beemer is available for interviews.
For more information Contact America's Research Group.
America's Research Group, Ltd. (ARG), is a full service consumer
behavior survey research company with more than 20 years experience.
ARG has interviewed more than 4 million consumers. Utilizing both
quantitative and qualitative research, the firm works with clients
to develop practical and successful marketing strategies for pace-setting
companies in the fields of home furnishings, appliance and electronics
retailing, banking and finance, automobile dealers, department stores,
specialty and mass merchants. Clients include Sealy Mattress, Barnes
& Noble, AT&T Wireless, Eckerd Drugs, Broyhill Furniture,
Thomasville Furniture, American Eagle Outfitters and many others.
ARG claims a plus or minus 3.8% accuracy.
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