FURNITURE BUYING INDEX UP ANOTHER TWO POINTS

-- With winter consumers will focus on their home --

Charleston, SC January 1, 2006 – The Furniture Buying Index is up another two points to a reading of 84. The Index remains strong this winter because consumers will be focusing more on their homes.

Britt Beemer, Chairman of America’s Research Group, said, “With the Christmas rush over and winter knocking on the door, consumers will be focusing more on their homes.” He continued, “Furniture sales should be strong.”

Beemer added, “Consumers are expecting significant tax refunds this year which will give funds to consumers to make major purchases like furniture.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer
800-723-3253 or REQUEST MORE INFORMATION

Return to Furniture Buying Index

 

Home | Marketing Services | Consumer Research | Books
ARG News | About ARG | Contact Us | Site Map