PROFESSIONAL BIOGRAPHICAL SKETCH
C. Britt Beemer Chairman
America's Research Group, Ltd. (ARG)
In 1979, after a career managing or consulting on sixteen congressional and senatorial campaigns, with their exacting research and demanding strategic planning, Britt
Beemer founded Americas Research Group,
a full-service consumer behavior research and strategic marketing firm.
Recognized nationally as a premier marketing strategist,
Britt Beemer has gained wide acclaim for his work on how, when and why
consumers select their products and services. His client list encompasses
many industries, including home furnishings, appliances and electronics,
financial services, specialty and mass retailing, healthcare provider
institutions, manufacturers, and others.
Beemer has spoken on numerous programs for major industry
and trade groups and continues to lecture in seminars and workshops.
Americas Research Group conducts annual client conferences designed
to update its customers on emerging consumer trends. His knowledge of
consumer preferences increases monthly as ARG conducts thousands of
additional shopper interviews.
His work has been cited in the media including The Wall
Street Journal, The New York Times, Investor�s Business Daily, CNN Business
Day, Nightly Business Report, and many others. In addition, Beemer�s
work has provided the basis for major stories reporting national studies
in industry publications such as Bests Review, Supermarket News,
Chain Store Age Executive, Sporting Goods Dealer, and Automotive News.
He is the author of Predatory Marketing,
a book on strategic marketing. His next book, IT TAKES A PROPHET TO
MAKE A PROFIT, is about emerging trends of the millennium, and will
be published by Simon & Schuster in January, 2001.
Britt Beemers expertise covers each phase of survey
research including questionnaire design, sample construction, and data
analysis, but especially interpretation. He serves as the senior director
of research at Americas Research Group, where he personally reviews
all research and prepares and presents each strategic marketing plan.
Many clients hail Britt Beemer as the "brightest marketing mind
of this decade.
How Can we help you? To request more specific imformation on ARG's consumer research and marketing strategy services, fill out this form.
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