America's Research Group

Product	Very Loyal	Loyal	Total	Little/No Loyalty
Apparel	19.56	17.47	37.03	35.73
Automobiles/Trucks	29.04	23.45	52.49	26.64
Baby Food	20.86	16.07	36.93	44.81
Bath Soap	30.64	23.25	53.89	27.74
Beer	23.45	14.67	38.12	46.31
Bubble Gum	10.58	7.88	18.46	68.96
Canned Goods	19.06	23.95	43.01	30.74
Cereal	20.86	22.95	43.81	34.13
Cigarettes	24.45	13.57	38.02	49.60
Coffee Makers	17.27	14.17	31.44	49.40
Coffee	28.94	19.76	48.7	31.84
Diapers	18.56	13.87	32.43	52.99
Dog Food	17.86	13.17	31.03	50.40
Film	22.46	20.66	43.12	38.72
Furniture	15.17	18.26	33.43	47.11
Gasoline	24.45	24.85	49.3	29.34
Hair Products	30.94	19.16	50.1	30.04
Hand/Body Lotion	25.35	18.16	43.51	36.92
Health and Beauty Aids	29.94	24.15	54.09	26.55
Household Cleaners	21.26	22.06	43.32	35.23
Hunting Equipment	11.48	6.99	18.47	66.17
Ice Cream	21.16	19.76	40.92	37.82
Insurance	32.63	19.86	52.49	27.24
Jewelry	15.27	11.18	26.45	51.09
Laundry Products	26.35	21.36	47.71	30.94
Lawn Products	24.75	11.58	36.33	48.80
Major Appliances	24.45	26.75	51.2	26.54
Mattresses	21.86	16.67	38.53	38.72
Mayonnaise	28.14	19.46	47.6	34.03
Meats	20.46	20.76	41.22	35.23
Milk	22.65	24.05	46.7	35.03
Oil	23.45	22.95	46.4	33.33
Over-the-Counter Medicines/Pain Relievers	26.35	25.55	51.9	29.04
Paint	17.96	15.17	33.13	44.91
Peanut Butter	23.05	20.776	43.81	32.54
Power Tools	21.66	16.87	38.53	45.46
Shoes	23.05	19.36	42.41	36.23
Small Household Appliances	17.07	14.47	31.54	45.11
Snacks/Chips	22.95	18.26	41.21	36.72
Soft Drinks	33.93	25.25	59.18	23.65
Software	15.17	15.07	30.24	49.00
Sweeteners	18.36	15.07	33.43	42.11
Tea	21.56	21.06	42.62	38.72
Telephone Equipment	17.86	11.08	28.94	51.89
Tennis Rackets/Golf Clubs	11.88	8.08	19.96	63.27
Tires	23.55	18.16	41.71	37.53
Toilet Paper	25.95	20.46	46.41	30.34
TV's and VCR's	24.95	23.55	48.5	31.74
Underware	20.26	15.47	35.73	42.72
Vacuum Cleaners	17.27	12.38	29.65	48.80

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