--More big ticket items are being put on hold--
Charleston, SC February 1, 2001 - --- The Furniture Buying Index
drops another 3 points to a reading of 74 this month. This signifies
the second consecutive month a drop was recorded in the Index.
"Sixty-one percent of American households invest in the stock
market through mutual funds, IRAs, pension funds, stock purchase
plans, stock purchase through brokers or bonds, and many saw their
accounts drop 15% to 18% for 2000" said Britt Beemer, chairman
of America=s Research Group. "Therefore, many are delaying
or postponing purchases like furniture, which they don't have to
"Many consumers admitted their shock and dismay but are hoping
2001 will bring a return to their investments growing and recapturing
their losses from last year."
"For the last few years Americans were accustomed to unusually
high increases on their investment returns and now those consumers
are having to face the reality that those stock investments are
more like a roller coaster than a rocket ship," Mr. Beemer
The Furniture Buying Index is compiled each month by America's
Research Group from interviews with 5,000-8,000 consumers across
the country. In a typical month, 80 percent of the consumers interviewed
can name a specific furniture item they intend to buy. The Index's
mark signifies what percent of the benchmark 80% actually have a
particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service
consumer behavior research company based in Charleston, SC. ARG
provides research and strategic planning services to leading manufacturers
and retailers of consumer goods across North America.
For more information call:
C. Britt Beemer
800-723-3253 or REQUEST MORE INFORMATION
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