FURNITURE BUYING INDEX UP TWO POINTS

--Retailers should see strong spring sales--

Charleston, SC March 1, 2005 – The Furniture Buying Index is up two points this month to a reading of 89. Furniture retailers should see strong spring sales since President’s Day weekend sales were high.

Britt Beemer, Chairman of America’s Research Group, said, “Consumers are feeling better about their homes.” He continued, “Furniture retailers should see strong sales because of the strong President’s Day weekend.”

Beemer added, “Retailers need to be promotional to get shoppers in the front door. Once consumers are in the front door, they will spend money.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer
800-723-3253 or REQUEST MORE INFORMATION

Return to Furniture Buying Index

 

Home | Marketing Services | Consumer Research | Books
ARG News | About ARG | Contact Us | Site Map