--Full speed ahead, Furniture Buying Index back up to 90 in April --

Charleston, SC April 1, 2004 – The Furniture Buying Index is up one point this month to a reading of 90. This is good news for furniture retailers because this means the Index is holding steady into the month of April.

Britt Beemer, Chairman of America’s Research Group, said, “Full speed ahead!” Beemer continued, “Furniture Buying Index’s numbers are consistent with the first of the year.”

Beemer added, “Because the Index is holding steady at around 90 this year, consumers are thinking about furniture and furniture buying is in their plans for the year.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer

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