--Furniture Buying Index suggests good outlook for Labor Day Weekend --

Charleston, SC August 1, 2004 – The Furniture Buying Index holds steady this month at a reading of 91. This is good news for furniture retailers because this high rating means that the furniture buying desire remains high, and Labor Day weekend sales should be strong.

Britt Beemer, Chairman of America’s Research Group, said, “The Furniture Buying Index remains high and steady.” Beemer continued, “The Index indicates that consumers are still looking to improve their homes with furniture this fall.”

Beemer added, “The Furniture Buying Index suggests that Labor Day weekend could be at an all time high for furniture retailers.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer

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