--Furniture buying is still a lower priority--

Charleston, SC September 5, 2001 - --- The Furniture Buying Index falls two points to a reading of 67. This is the lowest reading the Furniture Buying Index has seen in over three years.

“This is not a good sign, based upon the time of year,” cites Britt Beemer, chairman of America’s Research Group. “We are moving into the prime selling season.”

“Hopefully furniture retailers will be able to drive consumer traffic with strong promotions.”

Mr. Beemer concludes, “This will be a year when retailers need very sharp pricing.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer

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