----Five Factors Impact Furniture Shopping----
Charleston, SC-- October 1, 2000 - --- The Furniture Buying Index
dropped another 2 points, to a reading of 78 this month. This signifies
the fourth consecutive month a drop was recorded in the Index.
"Five factors are interfering with consumer's interest in
purchasing furniture",said Britt Beemer, chairman of America's
"The rise in gas prices have consumers fearful that $2.00/gallon
gas prices are here to stay,"he said. "Additionally, consumers
are saying 'I don't need anything right now-I'm saving for the future."
"The stock market's volatility has over three in five Americans
who watch the stock market concernedquot;and "Americans are
not sure who will win the race for the White House and many still
question which candidate will be better for the economy,"he
"This summer more consumers took advantage of the long weekend
holidays such as Memorial Day by traveling with their family and
missing the big holiday sales for furniture shopping", he concluded.
The Furniture Buying Index is compiled each month by America's
Research Group from interviews with 5,000-8,000 consumers across
the country. In a typical month, 80 percent of the consumers interviewed
can name a specific furniture item they intend to buy. The Index's
mark signifies what percent of the benchmark 80% actually have a
particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service
consumer behavior research company based in Charleston, SC. ARG
provides research and strategic planning services to leading manufacturers
and retailers of consumer goods across North America.
For more information call:
C. Britt Beemer or P. Michael Kelly
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