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Historical highlights from a survey of 800 parents each year, error factor +/- 4.3%, conducted August 1, 2 & 3, 2002
1. If spending less this year, what would you estimate you will spend on back-to-school clothing?
| Amount | 2001 | 2002 |
| Less than $50 |
1.0%
| 0.3% |
| $50-$100 |
3.6%
| 7.1%
|
| $101-$200 |
21.1%
|
25.1% |
| $201-$300 |
0.0%
|
28.9% |
| $201-$400 |
46.5%
|
0.0% |
| $301-$400 |
0.0%
| 17.1% |
| $401-$500 |
0.0%
| 9.6% |
| $401-$600 |
20.0%
| 5.3% |
| $501-$600 |
20.0%
| 5.3% |
| More than $600 |
9.5%
| 0.0% |
| $601-$750 |
0.0%
| 1.8% |
| Over $750 |
0.0%
| 4.9% |
2. Is your lower back-to-school spending due to your fears about the economy or fear of losing your job?
| Response | 2001 | 2002 |
| Yes |
17.4%
| 38.9% |
| No |
82.6%
| 61.1% |
3. Which licensed fictional character, like Barbie, are your children asking for most?
| Character | 2001 | 2002 |
| None |
51.9%
| 57.8% |
| Sponge Bob |
0.0%
| 5.4% |
| Scobby Doo |
4.10%
| 4.8% |
| Spiderman |
0.0%
| 4.6% |
| Power Puff Girls |
4.1%
| 4.1% |
| Barbie/Ken |
6.4%
| 4.1% |
| Harry Potter |
0.0%
| 2.5% |
| Can't Recall |
1.0%
| 2.3% |
| Winnie the Pooh |
4.1%
| 1.9% |
4. Which licensed non-fictional character like, The Rock, are your children asking for most?
| Person | 2001 | 2002 |
| None |
43.4%
| 68.5% |
| Can't Recall |
3.6%
| 5.9% |
| Britney Spears |
12.4%
| 5.0% |
| N' Sync |
7.3%
| 2.9% |
| Back Street Boys |
5.5%
| 2.3% |
| The Rock |
3.6%
| 2.1% |
| WWF Wrestlers |
0.0%
| 2.1% |
| WCW Wrestlers |
0.0%
| 1.0% |
| Pink |
0.0%
| 0.9% |
5. What sports logo do your children most request for back-to-school?
| Sports Logo | 2001 | 2002 |
| None |
64.5%
| 70.3% |
| NASCAR |
8.3%
| 5.8% |
| Can't Recall |
6.0%
| 5.3% |
| Atlanta Braves |
3.3%
| 2.5% |
| College Team |
1.6%
| 2.3% |
| NHL Teams |
0.0%
| 2.1% |
| Dallas Cowboys |
1.9%
| 2.0% |
| Chicago Bulls |
4.8%
| 1.8% |
| NY Yankees |
1.9%
| 1.3% |
6. When do you expect to have your shopping completed?
| Expect to be Finished | 2001 | 2002 |
| Before school starts |
58.4%
| 61.0% |
| Already have done |
22.1%
| 22.0% |
| Keep Shopping |
19.5%
| 17.0% |
7. Are you waiting for better back-to-school sales before completing all of your children’s clothing purchases?
| Response | 2001 | 2002 |
| Yes |
61.7%
| 60.3% |
| No |
35.6%
| 35.7% |
| Don't Know |
2.4%
| 4.0% |
8. In what store do you plan to buy the most back-to-school clothing?* (Combined first, second, third and fourth responses)
| Store | 2001 | 2002 |
| Wal-Mart |
46.0%
| 51.3% |
| Old Navy |
26.4%
| 30.5% |
| Sears |
29.0%
| 28.8% |
| JCPenney |
22.9%
| 28.0% |
| The Gap |
15.9%
| 14.5% |
| Target |
15.4%
| 13.6% |
| Kmart |
16.5%
| 13.1% |
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