White Paper Index
How Do I Avoid the Wrong Decision?
Too often companies would rather launch and then 'see how it goes,' instead of investing in serious research beforehand to know
How Do I Make a Profit to Survive in the Face of Lower Margins?
Your retail specialty may be cluttered with many primary and secondary players. No matter how many there are, you still need to
How Effective is My Advertising?
Many retailers try to shout the same message week after week and can't figure out why their advertising efficiency declines very
The Battle For Shopper Share
Research on 1,000 business leaders revealed that they have six big concerns. One of the top questions is, "Why don't more people
The Consumer Speaks
Most companies, according to the consumer, do nothing truly better than their competition. Most have the same merchandise, adver
When Is the Right Time to Change the Corporate Marketing Direction?
Marketing is the ultimate game of modifying human behavior. However, Americans tire very quickly today. As a matter of fact, str