- BioSketch /
Company Overview / Britt in Action / How to Contact ARG
- America's Research Group is a full service consumer behavior survey
research company. The company utilizes both quantitative and qualitative
research. America's Research Group is headed by C. Britt Beemer, Chairman,
who founded the company in 1979.
- The only purpose of research is to provide decision-makers with information
that yields solutions to important marketing issues. Britt Beemer personally
provides consultation and client visits, designs each project, analyzes
the data and prepares the strategic plan.
- The clients of America's Research Group are primarily involved in service
businesses such as retailing and manufacturing. These clients are pace-setters,
found in the fields of home furnishings, appliance, and electronics retailing,
banking and finance, healthcare providers, department stores and mass merchants.
Clients include such outstanding companies as Sealy Mattress, Barnes &
Noble, AT&T, Broyhill Furniture, JC Penney and many others. Our retail
clients combine for annual sales exceeding $80 billion. With clients across
North America and Mexico, ARG has a wealth of data in various fields and
irreplaceable experience built working with clients to implement research
findings and recommendations to achieve strategic goals.
- Research activities of America's Research Group are conducted from
Charleston, South Carolina. Studies are completed entirely in-house to
assure the highest level of quality and rigid adherence to budget and time
constraints. In the case of survey research, surveys are conducted under
strict supervision and mandatory verification of one-third of all telephone
surveys. The data is assembled, analyzed, bound, and shipped from Charleston.
A seasoned and professional staff consistently completes research projects
from beginning to presentation in four to six weeks.
- In addition to specific research projects, America's Research Group
offers an extensive program of client support services such as store management
seminars, advertising director conferences, merchandising/buyer conferences,
and unique CEO conferences. These annual conferences keep clients updated
continually with developments in the industries served, create an opportunity
for them to share in the general findings of new research and offer invaluable
- In 1990, America's Research Group pioneered predatory research, a new
research methodology which has been successfully implemented by America's
Research Group's clients. This revolutionary concept has proved that quality
research is the initial vital component in directing a company's marketing
strategy to produce specific levels of major sales increases.
| Copyright © 1998 by America's Research Group|