PROFESSIONAL BIOGRAPHICAL SKETCH

 

C. Britt Beemer Chairman
America's Research Group, Ltd. (ARG)

In 1979, after a career managing or consulting on sixteen congressional and senatorial campaigns, with their exacting research and demanding strategic planning, Britt Beemer founded America’s Research Group, a full-service consumer behavior research and strategic marketing firm.

Recognized nationally as a premier marketing strategist, Britt Beemer has gained wide acclaim for his work on how, when and why consumers select their products and services. His client list encompasses many industries, including home furnishings, appliances and electronics, financial services, specialty and mass retailing, healthcare provider institutions, manufacturers, and others.

Beemer has spoken on numerous programs for major industry and trade groups and continues to lecture in seminars and workshops. America’s Research Group conducts annual client conferences designed to update its customers on emerging consumer trends. His knowledge of consumer preferences increases monthly as ARG conducts thousands of additional shopper interviews.

His work has been cited in the media including The Wall Street Journal, The New York Times, InvestorŐs Business Daily, CNN Business Day, Nightly Business Report, and many others. In addition, BeemerŐs work has provided the basis for major stories reporting national studies in industry publications such as Best’s Review, Supermarket News, Chain Store Age Executive, Sporting Goods Dealer, and Automotive News. He is the author of Predatory Marketing, a book on strategic marketing. His next book, IT TAKES A PROPHET TO MAKE A PROFIT, is about emerging trends of the millennium, and will be published by Simon & Schuster in January, 2001.

Britt Beemer’s expertise covers each phase of survey research including questionnaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America’s Research Group, where he personally reviews all research and prepares and presents each strategic marketing plan.

Many clients hail Britt Beemer as the "brightest marketing mind of this decade.

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