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    Charleston, SC – July 27, 2005 –
    Retailers of discounted merchandise flourished during June, while full-price stores suffered in the summer heat.

    America’s Research Group’s Consumer Buying Index™ found shoppers intent on buying bargains, with 86.2 percent shopping discount stores like Wal-Mart, Kmart and Target during June.

    Retailers of appliances, electronics and computers felt the heat in June as the category slipped from fourth in April to ninth in popularity during June.

    “All the discount categories did well in June, indicating that shoppers were serious about finding bargains,” said Britt Beemer, Chairman of America’s Research Group. “Consumers were simply not in the mood for high dollar purchases, as indicated in the drop in the appliance/electronics/computer category,” he added.

    The Top 10 most popular types of retail stores remained the same as in April, but there were some shifts in the line-up. Stores offering appliances, electronics and computers slipped from fourth most visited by shoppers in April to ninth most popular in June. Membership warehouse clubs, the seventh most visited store in April, rose to fifth in the June survey.

    The Consumer Mind Reader survey was conducted July 8-11, 2005 and included 1,000 telephone interviews with consumers nationwide. The margin of error is +/- 4.3 percent.

    America’s Research Group tracks the buying habits of the nation’s consumers more than any survey research firm in America. More information is available at www.predatory.com.

    A listing of the top 10 most popular retail stores for April, 2005 follows.

    Ranking Retail Category Percentage of Shoppers
    1 Discount 86.2
    2 Drug Stores 46.8
    3 Home Improvement Stores 32.5
    4 National Department Stores 28.0
    5 Membership Warehouse Clubs 22.6
    6 Discount Apparel Stores 21.5
    7 Internet 20.9
    8 Auto Parts Stores 20.2
    9 Appliance/Electronics/ Computer Stores 18.5
    10 Hardware Stores 17.7