--Furniture Buying Index holds strong at 90 points --

Charleston, SC October 1, 2004 – The Furniture Buying Index holds steady this month at a reading of 90. This is good news for furniture retailers because the Index still predicts a strong fall furniture selling season for furniture retailers.

Britt Beemer, Chairman of America’s Research Group, said, “The Furniture Buying Index holds at 90 points, suggesting a very strong fall selling season for furniture retailers.” Beemer continued, “Labor Day weekend was strong for furniture retailers and should hold steady for the fall season.”

Beemer added, “After the solid Labor Day weekend, shopping levels should be solid for the rest of the year.”

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.

For more information call:
C. Britt Beemer

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