How Consumers Rate Their Shopping Habits in 1997 Compared to Earlier Years
Percent
1. Check product quality before making a purchase 41.3
2. Look for brands that they trust in advertisements 40.5
3. Choose American-made products over foreign-made 40.1
4. Try to stick with products they know 39.3
5. Shop at discount stores 38.9
6. Go for the lowest prices 37.6
7. Go back to the same store due to time constraints 31.2
8. Pay attention to advertising before they begin to shop 29.1
9. Use coupons whenever possible 28.5
10. Go to a store that sells everything 27.7

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