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New Survey Finds Consumer Confidence in Martha Stewart Drops Sharply Since Indictment
Charleston, SC – July 22, 2003 –
New Survey Finds Consumer Confidence in Martha Stewart Drops Sharply Since Indictment
Who: Acclaimed consumer researcher Britt Beemer of America’s Research Group
What: New survey of 1,000 people, conducted July 5-7
When: Survey released July 22, 2003
- A new survey finds that roughly 30% (28.6%) of consumers said they are less likely to buy Martha Stewart brand products due to her recent indictment.
- This number has almost doubled since last year, when news of the scandal first broke. (July 02 - 17.8%; Sept. 02 - 16.7%; Nov. 02 - 17.1%)
- To quantify, “Once 40% of Americans say they won’t buy your product, it’s over, you’re done,” says Britt Beemer.
- “Martha Stewart the brand has been damaged, but has it been destroyed? That remains to be seen.” Beemer adds.
For the complete survey or to interview Britt Beemer, contact:
Pfund + Fleck, 212.481.7900
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