Reviewer: A reader from Chicago, IL
I read just about every business book I can get my hands on, and
I just finished reading the new Beemer/Shook book. This is one of
the best ever. And the best part is that there are literally hundreds
of tips that I can apply to my own business. Beemer and Shook identified
15 business trends that cover everything from investments to frequent
buyer programs. In particular, I liked what they write on Trend
#11--why Americans are attracted to brand name products today. I
also appreciated their comments in Trend #3, about how being a good
corporate citizen is not only a good thing to do, but good for business.
And Trend #13 on how Americans feel invisible today is a real eye-opener.
I'm a big fan of business author Robert Shook, and Britt Beemer
is one of the nation's top marketing researchers. Together they
make quite a team. I loved their first collaberation, PREDATORY
MARKETING, and this one tops it. I hope they team up again because
they're a dynamic duo.