America's Research Group clients typically have more than $2,000,000
in annual sales and advertising budgets of at least $100,000.
- Business Profile
You provide important information about your company by filling
out The Confidential Business Profile. This vital component allows
ARG to evaluate your market size, Advertising mix products and
the uniqueness of your company as we design the survey proposal.
The most significant points of the profile are your goals, issues
and concerns. The ARG Marketing Plan will assist you in identifying
the issues and concerns that can be answered through the research
- Proposal Preparation
After discussing your objectives, issues and concerns with your
ARG salesperson, Britt Beemer personally prepares the research
proposal customized to meet your objectives and fill your needs.
The proposal is comprehensive and all encompassing, including:
- The general purpose of the project.
- The information necessary to be gained through interviewing
to achieve the objectives.
- The cost, terms and conditions for the project.
Upon acceptance of the proposal, Britt Beemer will prepare
the questionnaire for the interviewing phase.
The telephone interviews are begun immediately. All information
is obtained by ARG trained employees, with follow-up verification
75 percent of the interviews. Our telephoners interview several
thousand consumers each week, giving ARG the largest database
in the research industry.
- Results Presentation
Britt Beemer personally writes and presents the finding and conclusions.
The research presentation is made at your offices or site of your
choice. The four to six hour presentation to all key employees
includes three parts:
At the presentation you will be gives two bound copies of the
research data, observations and marketing recommendations. A copy
of the cross tabs is also provided.
- The actual research findings with commentary and observations.
- The marketing steps necessary to achieve your objective(s).
- A prioritized list of action steps for success.
- Follow-up Consultation
America's Research Group's involvement with your company continues
after the presentation. Because of our unique relationship with
our clients, Britt Beemer and the entire staff of ARG will assist
in the implementation of the research recommendations. Clients
have access to Mr. Beemer to answer any questions about the project
or implementation of the strategic marketing plan. This exclusive
personal service is available for eighteen months following the
survey at no additional cost. A revisit for consultation is charged
for the cost of travel expenses only.
How Can we help you? To request more specific information on ARG's
consumer research and marketing strategy services, fill out this