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  • The Loyalty American Consumers Have Towards Brand Products

    Product Percent
    1. Soft drinks 33.9
    2. Insurance 32.6
    3. Hair products 30.6
    4. Bath soap 30.9
    5. Health and beauty aids 29.2
    6. Automobiles and trucks 29
    7. Coffee 28.9
    8. Mayonnaise 28.1
    9. (Tie) Laundry products 26.4
    10. (Tie) Over-the-counter medicines and pain relievers 26.4
    11. Toilet paper 26

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