FURNITURE BUYING INDEX UP TWO POINTS
Charleston, SC September 1, 2007 – The Furniture Buying Index is up two points this month to a reading of 76. This looks good for furniture retailers because consumers are back in furniture stores buying something nice for themselves.
Britt Beemer, Chairman of America's Research Group, said, "the Furniture Buying Index had dropped over the last few months, but has now recovered and held it's own even growing by one or two points." Beemer continued, "this indicates that consumers desire for buying furniture is holding steady."
Beemer added, "a decline at this time could be devastating for an industry that depends on a strong fall selling season."
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.