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    NEW SURVEY SAYS 20% OF MARTHA STEWART CUSTOMERS WON'T BUY HER PRODUCTS AGAIN

    Charleston, SC – July 18, 2002 – New Survey Says 20% of Martha Stewart Customers Won’t Buy Her Products Again

    Who: Acclaimed consumer researcher Britt Beemer of America’s Research Group

    What: New survey of 1,000 people

    When: Survey released July 18, 2002

    • A new national survey shows that 19.7% of Americans that HAVE purchased Martha Stewart’s products in the past said they are less likely to buy them again based on the ImClone controversy
    • § 20.3% of those that had NOT purchased her products in the past now said they would be less likely to try them


    For the complete survey or to interview Britt Beemer, contact:
    Pfund + Fleck PR
    212.481.7900
    [email protected]

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