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Britt Beemer Bio:
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In 1979, after a career managing or consulting on sixteen congressional and senatorial campaigns, with their exacting research and demanding strategic planning, Britt Beemer founded America’s Research Group, a full-service consumer behavior research and strategic marketing firm.
Recognized nationally as a premier marketing strategist, Britt Beemer has gained wide acclaim for his work on how, when and why consumers select their products and services.
His client list encompasses many industries, including home furnishings, appliances and electronics, financial services, specialty and mass retailing, healthcare provider institutions, manufacturers, and others.
Beemer has spoken on numerous programs for major industry and trade groups and continues to lecture in seminars and workshops. America’s Research Group conducts annual client conferences designed to update its customers on emerging consumer trends. His knowledge of consumer preferences increases monthly as ARG conducts thousands of additional shopper interviews.
His work has been cited in the media including The Wall Street Journal, The New York Times, Investor's Business Daily, CNN Business Day, Nightly Business Report, and many others. In addition, Beemer's work has provided the basis for major stories reporting national studies in industry publications such as Best’s Review, Supermarket News, Chain Store Age Executive, Sporting Goods Dealer, and Automotive News. He is the author of Predatory Marketing, a book on strategic marketing. His next book, IT TAKES A PROPHET TO MAKE A PROFIT, is about emerging trends of the millennium, and will be published by Simon & Schuster in January, 2001.
Britt Beemer’s expertise covers each phase of survey research including questionnaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America’s Research Group, where he personally reviews all research and prepares and presents each strategic marketing plan.
Many clients hail Britt Beemer as the "brightest marketing mind of this decade."
ARG Company Overview:
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America's Research Group is a full service consumer behavior survey research company. The company utilizes both quantitative and qualitative research. America's Research Group is headed by C. Britt Beemer, Chairman, who founded the company in 1979.
The only purpose of research is to provide decision-makers with information that yields solutions to important marketing issues. Britt Beemer personally provides consultation and client visits, designs each project, analyzes the data and prepares the strategic plan.
The clients of America's Research Group are primarily involved in service businesses such as retailing and manufacturing. These clients are pace-setters, found in the fields of home furnishings, appliance, and electronics retailing, banking and finance, healthcare providers, department stores and mass merchants. Clients include such outstanding companies as Sealy Mattress, Barnes & Noble, AT&T;, Broyhill Furniture, JC Penney and many others. Our retail clients combine for annual sales exceeding $80 billion. With clients across North America and Mexico, ARG has a wealth of data in various fields and irreplaceable experience built working with clients to implement research findings and recommendations to achieve strategic goals.
Research activities of America's Research Group are conducted from Charleston, South Carolina. Studies are completed entirely in-house to assure the highest level of quality and rigid adherence to budget and time constraints. In the case of survey research, surveys are conducted under strict supervision and mandatory verification of one-third of all telephone surveys. The data is assembled, analyzed, bound, and shipped from Charleston. A seasoned and professional staff consistently completes research projects from beginning to presentation in four to six weeks.
In addition to specific research projects, America's Research Group offers an extensive program of client support services such as store management seminars, advertising director conferences, merchandising/buyer conferences, and unique CEO conferences. These annual conferences keep clients updated continually with developments in the industries served, create an opportunity for them to share in the general findings of new research and offer invaluable networking opportunities.
In 1990, America's Research Group pioneered predatory research, a new research methodology which has been successfully implemented by America's Research Group's clients. This revolutionary concept has proved that quality research is the initial vital component in directing a company's marketing strategy to produce specific levels of major sales increases.
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