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May 2010 - INDEX CREAPS OVER ALL IMPORTANT 70 POINT LEVEL
Charleston, SC May 3, 2010 � The Furniture Buying Index rose another two points this month to a reading of 71. This is the sixth consecutive month the Index has experienced an increase.
Britt Beemer, Chairman of America�s Research Group, said, �Pent-up demand and larger than expected tax refunds helped drive the Index up two points this month.� �When the Index reaches 70 points or higher, the success of retail furniture sales goes up dramatically,� he stated.
�This is a good sign especially considering that Memorial Day weekend is historically a very strong furniture weekend,� he concluded.
The Furniture Buying Index is compiled each month by America=s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index=s mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.