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June 2010 - INDEX CREAPS UP ONE MORE POINT TO 72
Charleston, SC June1, 2010 � The Furniture Buying Index rose another point this month to a reading of 72. This is the seventh consecutive month the Index has experienced an increase.
Britt Beemer, Chairman of America�s Research Group, said, �The Index holding steady is a positive sign considering summer is not always a great time for furniture sales.� �When the Index reaches 70 points or higher, the success of retail furniture sales goes up dramatically,� he stated.
�This reflects the strength of Memorial Day weekend as a strong furniture weekend,� he concluded.
The Furniture Buying Index is compiled each month by America=s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index=s mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America=s Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.