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June 2011 - FURNITURE BUYING INDEX DROPS ONE MORE POINT
Charleston, SC June 1, 2011 � The Furniture Buying Index dropped another point this month to a reading of 74. This drop moves the Index back to the February, 2011 reading.
Britt Beemer, Chairman of America�s Research Group, said, �The Furniture Buying Index dropped another point this month since consumer confidence remains low and consumers are cautious of spending money on big ticket items.�
�As consumers focus on paying down debt, they are attempting to pay for purchases with cash/check,� he added. �This cash attitude does not allow for big ticket purchases such as furniture,� he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.