| 1. |
The retailer offers no reason for the sale. |
| 2. |
The ad has a weak sale title or lacks one altogether. |
| 3. |
The merchandise in the ad is unappealing. |
| 4. |
The customer doesn't like the store. |
| 5. |
The customer is not familiar with the store. |
| 6. |
The store exterior appearance turns the customer
off. |
| 7. |
The ad contains too many exceptions and fine
print, such as "see store for details". |
| 8. |
The salespeople are too pushy. |
| 9. |
The customer isn't interested in a sale unless
the discounts are 40 to 50 to 60 percent off. |
| 10. |
The store doesn't offer a thirty-day satisfaction
guarantee. |
| 11. |
Items in the ad appear too small - hard to identify
the product. |
| 12. |
The ad does not include brand names. |
| 13. |
The store charges extra for basics such as delivery. |
| 14. |
The production quality of the ad is inferior
to the competition's ads. |
| 15. |
The advertised prices are no better than the
competition's. |
| 16. |
The store's appearance doesn't change from sale
to sale. |
| 17. |
The salesperson lacks enthusiasm. |
| 18. |
The same brands are available everywhere. |
| 19. |
The store's ads look identical from sale to sale. |
| 20. |
The prices never change. |
| 21. |
The available store credit programs do not appear
in the advertisements. |
| 22. |
Quick delivery is not mentioned in ads. |
| 23. |
The store parking area is untidy. |
| 24. |
The spokesperson in the ad turns the customer
off. |
| 25. |
The salesperson knows less about the product
than the customer. |
| 26. |
Americans are taking care of elderly family relatives
so they have less time to shop. |
| 27. |
People are buying more at discount stores, which
reduces total expenditures. |
|