From Industry Critics:Top
25 Business Books by 800-CEO-READ
an engaging book about the world of business today.
[Beemers] information illustrates how you can profit
from these buying trends.
this book has serious value."
From the Critics: Library Journal
"Recommended for marketing and small-business collections in
most public and academic libraries." Full
--Lawrence R. Maxted, Gannon Univ., Erie, PA Copyright 2001 Cahners
an insightful and fast-paced read for managers looking
for ideas on how to shape their businesses going forward."
"One of the best business books I've ever read", March
Reviewer: A reader from Chicago, IL Full
offers important and fascinating information that any
company or business should pay attention to in order to anticipate
the many changes taking place in the marketplace every day."
---Reviewer: A reader from New York, NY USA Full
"Small businesses will get valuable ideas for how to fend off
the national chains with better service and differentiated branding.
Larger businesses will learn ways to overcome the presumption of
being uncaring." ---Reviewer: Donald Wayne Mitchell, from
a management consultant in Boston
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