| 1. |
Orlando, Florida |
| 2. |
Buffalo, New York |
| 3. |
Salt Lake City, Utah |
| 4. |
Youngstown, Ohio |
| 5. |
Johnstown, Pennsylvania |
| 6. |
Toledo, Ohio |
| 7. |
Wilkes-Barre, Pennsylvania |
| 8. |
El Paso, Texas |
| 9. |
Rockford, Illinois |
| 10. |
Odessa, Texas |
|
| Selling Business Books to Businesspeople |
| - 52.4 percent of America's
businesspeople go to bookstores to look for and buy business-related
books. Of those, 51.9 percent like to browse, while 48.1 percent
have a specific book in mind that induces them to enter the
store. |
| - 45.6 percent of businesspeople read business-book
reviews. Of those, 47.6 percent look for reviews in business
magazines, 29 percent read The Wall Street Journal book reviews,
and 23.5 percent read reviews appearing in either local or national
magazines. |
| - Of businesspeople who read
business-book reviews appearing in newspapers, 67/3 percent
look for reviews in the newspaper business section, compared
to 32.7 percent who look for business-book reviews only in the
newspaper's book-review section. |
| - 60.4 percent of businesspeople stated that
an advertisement for a business book influences their buying
decision more than a book review does; 35.4 percent stated that
a book review is more influential; 4.2 percent were uncertain. |
|
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