February 2011 - FURNITURE BUYING INDEX UP ONE POINT
Charleston, SC February 1, 2011 – The Furniture Buying Index crept up one more point this month to a reading of 74.
Britt Beemer, Chairman of America's Research Group, said, "The Furniture Buying Index is remaining steady at this time of the year while consumers wait to get their income tax refund checks." "This should be positive for furniture retailers in March, April and May as consumers receive their income tax refunds."
"Retailers must entice consumers to spend this money in their stores with sharp pricing and great deals," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.