January 2011 - FURNITURE BUYING INDEX UP ONE POINT
Charleston, SC January 1, 2011 – The Furniture Buying Index crept up one point this month to a reading of 73.
Britt Beemer, Chairman of America's Research Group, said, "Consumers tried to keep their spending down at Christmas time which, in turn, kept their debt down." "This bodes well for extra spending this year when consumers receive their income tax checks."
"Retailers will need to entice consumers to spend with sharp pricing and great value for the consumer's hard earned money," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.