February 2009 - FURNITURE BUYING INDEX UP ONE MORE POINT
Charleston, SC February 2, 2009 – The Furniture Buying Index rose another point this month to a reading of 59. This is the third consecutive month the Index has risen at least one point.
Britt Beemer, Chairman of America's Research Group, said, "Consumers are not feeling good about the economy, but they are not feeling any worse than in previous months."
"This could be a positive sign with the potential stimulus program looming in the horizon," Beemer commented. "The Index is still at a dismal level, under 60 points, but at least it is headed in the right direction," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.