 | |
 | |
 | |
 | |
 | |
 | |
 | |
 | |
 |
Quick Links: |
FURNITURE BUYING INDEX DROPS TWO POINTS
Charleston, SC July 1, 2009 – The Furniture Buying Index fell two points this month to a reading of 57. This is not the direction we would like to see the Index moving.
Britt Beemer, Chairman of America's Research Group, said, "Consumer confidence crashed as more consumers have put discretionary spending on a 'complete and total' hold."
"This is not a good sign for the furniture industry as many were hoping to see a turn-around this year," Beemer commented. "That is sure not to happen with the Index falling back to a reading of 57," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.