October 2010 - FURNITURE BUYING INDEX FLAT AT 70 POINTS
Charleston, SC October 1, 2010 – The Furniture Buying Index held steady this month at a reading of 70. This halts the positive movement the Index made with last month's increase to this level.
Britt Beemer, Chairman of America's Research Group, said, "Consumers are thinking about buying furniture this fall, but with the economic conditions many consumers are putting furniture buying on hold. Consumers basically are staying in place right now," he stated.
"Furniture retailers had a strong Labor Day weekend, but September was disappointing since consumers are now waiting for another big sale weekend to shop again," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.