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November 2009 - FURNITURE BUYING INDEX DOWN ONE TO 56
Charleston, SC November 1, 2009 – The Furniture Buying Index fell one point this month to a reading of 56. Job fears and concerns about the economy continue to plague the Index.
Britt Beemer, Chairman of America's Research Group, said, "Since job fears are consumers' number one concern today, many are delaying making major purchases such as furniture for their home."
"The National debt is also impacting consumers' shopping and buying big ticket items," Beemer commented.
"Consumers are worried about their future and the future of their children and grandchildren and are foregoing making 'unnecessary' purchases," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.