December 2008 - FURNITURE BUYING INDEX UP TWO POINTS
Charleston, SC December 1, 2008 – The Furniture Buying Index rose two points this month to a reading of 56. This brings it back to the October level from the two point drop it experienced last month.
Britt Beemer, Chairman of America's Research Group, said, "This slight rebound of the Index is a positive sign, but it is still way below the 70 mark which retailers need for strong sale events."
"Furniture retailers will have to fight hard for consumers' discretionary dollars this Holiday season," Beemer commented.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.