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December 2009 - FURNITURE BUYING INDEX UP THREE POINTS
Charleston, SC December 1, 2009 – The Furniture Buying Index rose three points this month to a reading of 59. This puts the Index three points above December, 2008's level of 56.
Britt Beemer, Chairman of America's Research Group, said, "This three point rise in the Index is largely due to the pent-up demand that exists in the marketplace."
"This is a good sign for retailers moving into the first of the year," Beemer commented. "Hopefully, this rising trend will continue into 2010," he concluded.
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.