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February 2010 - FURNITURE BUYING INDEX UP ANOTHER THREE POINTS
Charleston, SC February 1, 2010 – The Furniture Buying Index rose another three points this month to a reading of 65. This is the third consecutive month the Index has risen by three points.
Britt Beemer, Chairman of America's Research Group, said, "The stock market’s rebound in December freed up more money for better quality customers to spend on furniture and other higher ticket items." "The Index is inching closer to the 70 level that retailers need to see to make promotions more successful, but it still has a ways to go," he added.
"This bodes well for President's Day weekend sales for mattresses, and potentially furniture," he concluded.
The Furniture Buying Index is compiled each month by America=s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.