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C. Britt Beemer, Chairman
America's Research Group, Ltd. (ARG)
Britt Beemer holds a BA from Northwest Missouri State University and has a MA from Indiana State University. He worked for Congressman Bill Scherle (R-IA) from 1966-1974. After his work with Congressman Scherle, he was a senior research analyst for the Heritage Foundation. He then began to manage and conduct fourteen senatorial campaigns, which included exacting research and demanding strategic planning.
In 1979, Beemer founded America’s Research Group, a full-service consumer behavior research and strategic marketing firm.
Recognized nationally as a premier marketing strategist, Britt Beemer has gained wide acclaim for his work on how, when and why consumers select their products and services. His client list represents America’s top retailers, leading brands and smaller entrepreneurial companies which need marketing direction and long term strategic planning.
Beemer has spoken on numerous programs for major industry and trade groups and continues to lecture in seminars and workshops. America’s Research Group conducts annual client conferences designed to update clients on emerging consumer trends. His knowledge of consumer preferences increases monthly as ARG conducts thousands of new interviews.
His work has been cited in the media including The Wall Street Journal, The New York Times, Investor’s Business Daily, CNN, Fox News, Fox Business News, and many others.
He is the author of Predatory Marketing, a book on strategic marketing. His second book, It Takes A Prophet To Make A Profit, is about emerging trends of the millennium. The Customer Rules, out September, 2008, details how customer focused businesses win.
Britt Beemer’s expertise covers each phase of survey research including questionnaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America’s Research Group, where he personally reviews all research and prepares and presents each strategic marketing plan.
America's Research Group is a full service consumer behavior survey
research company. Utilizing both quantitative and qualitative research,
America's Research Group has virtually reinvented the research arena
with our distinctive, personalized services, encyclopedic reference
of consumer demographics, annual client conferences, and extensive
Founded in 1979 by C. Britt Beemer, a leading authority in the
field of market research, America's Research Group has provided
individually tailored research and leading-edge strategies to a
variety of companies located throughout the country.
Our clients are primarily involved in service businesses such as
retailing and manufacturing. These clients are pace-setters, found
in the fields of home furnishings, appliance, and electronics retailing,
banking and finance, healthcare providers, department stores and
Clients include such outstanding companies as Sealy Mattress, Barnes
& Noble, AT&T, Broyhill Furniture, JC Penney, General Electric,
Kmart and many others. Our retail clients combine for annual sales
exceeding $80 billion. With clients across North America and Mexico,
ARG has a wealth of data in various fields and irreplaceable experience
built working with clients to implement research findings and recommendations
to achieve strategic goals.
America's Research Group provides decision-makers with information
that yields solutions to important marketing issues. Britt Beemer
personally provides consultation and client visits, designs each
project, analyzes the data and prepares the strategic plan.
Research activities of America's Research Group are conducted from
Charleston, South Carolina. Studies are completed entirely in-house
to assure the highest level of quality and rigid adherence to budget
and time constraints. In the case of survey research, surveys are
conducted under strict supervision and mandatory verification of
one-third of all telephone surveys. The data is assembled, analyzed,
bound, and shipped from Charleston. A seasoned and professional
staff consistently completes research projects from beginning to
presentation in four to six weeks.
In addition to specific research projects, America's Research Group
offers an extensive program of client support services such as store
management seminars, advertising director conferences, merchandising/buyer
conferences, and unique CEO conferences. These annual conferences
keep clients updated continually with developments in the industries
served, create an opportunity for them to share in the general findings
of new research and offer invaluable networking opportunities.
In 1990, America's Research Group pioneered predatory research
Predatory Marketing, a new research
methodology that has been successfully implemented by America's
Research Group's clients. This revolutionary concept of predatory
marketing has proved that quality research is the initial vital
component in directing a company's marketing strategy to produce
specific levels of major sales increases.
For Additional Information
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and research services of America's Research Group or C. Britt Beemer,
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